Highlights of the PDIT2 Conference - 13 December, Pragati Maidan

Deepak Manchanda, one-time head of packaging at Oriflame, Dabur, and Ranbaxy Consultant, The Packaging Consortium.

"I believe the packaging industry today is nether extraordinary pressure to rethink its role in the country's economy. Governments, as well as consumer groups, want the packaging manufacture to ain upwards for the mess it creates in the environment in its post-consumer-use land. This means that the packaging industry must non just produce effective packaging with expert shelf-life and shelf-entreatment but likewise innovate materials and processes that reduce the amount of packaging needed to get in recyclable," says Deepak Manchanda, a onetime packaging head with numerous brands across the country.

In other words, the industry is being increasingly obliged to reduce the resources it uses and also get an active part of the circular economy that demands materials to become fully recyclable and reusable. While these ideas may not be new, at this point in fourth dimension there is a global awareness that has come up about, arising perhaps from the shrill campaigns almost climate change likewise every bit Swachh India in India. A recurrent theme in all these campaigns is packaging litter in the urban, rural and landfill surround, which is looked upon as a major miscreant and everybody wants information technology to disappear.

Ban on single-use plastics and plastic waste direction

Concurrent with all this is the talk of bans on the use of single-use plastic and plastic waste direction rules, which impose heavy penalties on those polluting the surround with plastic packaging waste product which is non-biodegradable and continues to leach toxins into the landfills for hundreds of years after information technology gets discarded. It is for such reasons that the packaging manufacture – in particular, the plastic packaging manufacturers – is being forced to confront its raison d'etre and detect new, innovative ways to see packaging demand and yet comply with statutory embargoes.

"These compliances are not easy for the industry, and that is where the pain point lies. We believe meeting all the requirements and ticking all the boxes is equally complex as trying to 'square a circle' – the circle of a circular economy. Hence, the theme of PDIT2 conference was 'Squaring the Circle of Responsible Packaging.' During the conference, this theme was addressed from various perspectives, from that of the brand owners', the regulatory regime as well as the innovators and pioneering entrepreneurs trying to create new paradigms," adds Manchanda.

Active and Intelligent packaging module in PDIT2 conference

Active and Intelligent packaging was added as a unique concept in the PDIT2 conference. Through this module, the briefing aimed to examine the emerging part of active and intelligent packaging, which will be showcased by members of the Active & Intelligent Packaging Industries Association and offered updates on topics such equally 'Advances in NFC Engineering science for Brand Feel,' 'Potential Role of Smart Packaging in Indian marketplace for Safe Food & Save Food Campaigns,' and 'Future of Advances in Smart Packaging.'

An understanding of these topics in the context of the Indian marketplace is vital for the future of the manufacture and its re-scale in the context of responsible packaging. The PDIT2 conference offered a unique opportunity to learn most these subjects from international experts, who have flew down to Republic of india but for this purpose.

PDIT2 Awards

A unique and never-before aspect of the PDIT briefing this time was the segment on highlighting case studies of actual packaging developments by convertors and make owners. The case studies were segmented into three categories ‒ recognizing Design, Innovation and Technology. Due to a spate of entries, a new category of packaging for Social Touch on has as well been added.

In the case study sessions, selected case studies were presented and judged by an experienced jury for recognition and awards in the category of entry. Convertors benefitted past examples of the work shown in the case studies and were inspired to participate even more enthusiastically the next time around. "In the current doomsday scenario of climate change staring us all in the face, there is now but ane bulletin that the industry needs to get through this conference. I am tempted to call it SOS i.e. Save Our Sustainability. In other words, at that place is a sustainability emergency in the globe and the packaging industry needs to act responsibly now," Manchanda concludes.

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